Expert Nutrition Communications Services

I have extensive experience in managing communications for major brands, including formulating on-pack claims, liaising with regulatory bodies, developing advertising strategy and engaging with key opinion formers and healthcare professionals. My background with brands such as Flora, Slim-Fast, and Hellman’s has given me unique insights into effectively communicating complex nutrition science to diverse audiences.

Bridging Science and Communication

Effective nutrition communication requires translating complex scientific concepts into messaging that resonates with your target audience while maintaining complete accuracy. My approach combines:

• Scientific Rigour – Ensuring all claims and messaging are supported by robust evidence
• Regulatory Compliance – Working within UK and EU frameworks for nutrition and health claims
• Consumer Understanding – Translating science into benefits that resonate with your audience
• Brand Alignment – Maintaining consistent messaging that supports your overall brand strategy
• Healthcare Professional Engagement – Creating credible, evidence-based communications for clinical audiences

Who This Service Is For

This service is ideal for:

• Food & Supplement Brands seeking to communicate nutrition benefits effectively and compliantly
• Media Outlets requiring expert verification of nutrition content and claims
• PR & Promotional Agencies needing specialist input for health-focused campaigns
• Retailers developing nutrition messaging for private label products
• Healthcare Companies looking to engage medical professionals with evidence-based content
• Start-ups navigating nutrition claims regulations for the first time

If you’re responsible for communicating nutrition information accurately, compliantly and persuasively, my expertise will help you craft messaging that resonates with both consumers and professionals.

My Experience

My nutrition communications experience includes:

• Global Brand Work – Developing nutrition messaging strategies and product development for Flora/Becel, Slim-Fast, PG Tips, and Hellman’s
• Regulatory Navigation – Successfully securing approval for nutrition and health claims
• Healthcare Professional Engagement – Presenting at conferences and developing materials for clinical audiences
• Multi-channel Strategy – Creating consistent nutrition messaging across packaging, digital, and print media
• Crisis Management – Providing scientific expertise during nutrition-related communications challenges

Work With Me

Whether you need support with regulatory claims, healthcare professional engagement, or consumer nutrition messaging, I offer the scientific expertise and communications experience to help you succeed.

How We Can Work Together

1. Communication Assessment – Reviewing your current nutrition messaging and identifying opportunities
2. Strategy Development – Creating a tailored approach based on your specific goals and audience
3. Implementation Support – Developing specific communications assets and materials
4. Review and Refinement – Ensuring ongoing accuracy and effectiveness of nutrition messaging

Common Questions About Nutrition Communications

How do nutrition and health claims regulations affect my communications?

UK and EU regulations place specific requirements on the types of claims that can be made about foods and supplements. These regulations require sufficient scientific evidence and specific wording in many cases. I can help navigate these requirements while still creating effective messaging.

How can we effectively communicate with healthcare professionals?

Healthcare professionals require evidence-based information presented in a scientifically credible manner. Successful engagement strategies focus on providing genuine value through education rather than simply promoting products.

What’s the process for developing on-pack claims?

Effective on-pack claims development involves identifying the key benefits supported by your product’s formulation, ensuring these claims are compliant with regulations, optimising wording for consumer impact, and compiling appropriate substantiation documentation.

How can we translate complex nutrition science for consumers?

Successful consumer nutrition communication focuses on benefits rather than mechanisms, uses familiar language without oversimplification, employs visual elements to enhance understanding, and maintains scientific accuracy while creating emotional resonance.