Transform Your Supplement Vision Into Market-Ready Reality

With 25+ years of formulation expertise, I create products that deliver genuine results – from global brands to innovative startups.

Innovative Product Solutions, Backed by Scientific Expertise

I offer comprehensive product development expertise, from formulation to market positioning, backed by scientific rigour that builds consumer trust. I’ve guided renowned brands including Flora Proactiv, Slim-Fast, Bassetts Vitamins, and YuMOVE, developing innovative supplements from concept to launch.

Supplements are my passion and expertise! I transform innovative concepts into market-ready formulations that captivate consumers and deliver real results. Whether you need end-to-end development or solutions to specific challenges, I bring 25+ years of formulation know-how to create products your customers and target audience will have confidence in, time and time again. 

Trusted by Leading Global Companies and Innovative Brands

Throughout my career, I’ve been privileged to develop products for some of the world’s most recognised brands, bringing scientific expertise and innovation to every project.

My experience includes working with the following global consumer and specialist supplement brands:

• Unilever – Global food and wellbeing company working on the following brands
  • Flora and Flora ProActiv – Nutrition innovation for heart health
  • Slim-Fast – Weight management and nutritional solutions
  • PG Tips – Live life one tea at a time
  • Hellmann’s – The world’s favourite mayonnaise
• Mondelez International – Formulation expertise for established product lines
• Bassetts Vitamins – Formulating quality delicious fruity vitamins for families
• YuMOVE – Joint health supplements trusted by pet owners across the UK

From multinational corporations to specialist supplement companies, I bring the same rigorous commitment to scientific integrity, quality formulation, and products that genuinely deliver results.

Who I Work With

From ambitious startups to global enterprises, and whether you’re launching your first product or expanding an established portfolio, I provide the scientific expertise and practical guidance to bring your vision to life.

Ambitious Startups & Entrepreneurs

If you have a breakthrough idea and the passion to bring it to market I can help you navigate the complexities of supplement development – from formulation and regulatory compliance to manufacturer selection and market positioning. My experience helps you avoid costly mistakes and accelerate your path to launch.

What I provide:

• End-to-end product development from concept to market
• Regulatory guidance and health claims support
• Manufacturing partner recommendations and liaison
• Quality assurance and testing protocols
• Strategic market positioning advice

Established Brands & Global Enterprises

You need formulation expertise, innovation, or specialist knowledge to enhance your product portfolio. I bring fresh perspective, scientific rigour, and proven experience working with major brands. Whether it’s reformulation, new product development, or technical problem-solving, I deliver solutions that maintain your reputation for quality.

What I provide:

• Formulation innovation and product enhancement
• Scientific substantiation for marketing claims
• Regulatory guidance across markets
• Nutrition communications strategy
• Technical consultation and problem-solving

Everyone Benefits From:

• 25+ years of hands-on formulation experience
• PhD-level scientific expertise
• Proven track record with global brands
• Deep understanding of regulatory requirements
• Extensive manufacturing connections across the UK

Comprehensive Expertise Across All Life Stages

From children’s vitamins to senior health supplements, from human nutrition to pet wellness – I’ve developed effective formulations for diverse audiences with unique nutritional needs.

• Adults – Supporting health and wellness across all life stages – from energy and immunity to hormonal health, joint support, and cognitive function. I create formulations that address real health concerns with clinically relevant doses.
• Women’s Health Specialist – Expertise in perimenopause and menopause support, including hormone-balancing nutrients, bone health, and holistic wellness formulations that truly support women through transition.
• Children – Safe, effective formulations that support healthy growth and development. From multivitamins to immune support, I create products parents can trust with appropriate dosing and child-friendly delivery formats.
• Seniors – Targeted nutrition for healthy ageing – bone health, cognitive function, cardiovascular support, and mobility. Formulations designed for changing absorption needs and multiple health priorities.
• Pets – With specialist experience in pet nutrition, including developing the award-winning YuMOVE joint supplement range, I bring the same scientific rigour to companion animal health. I understand the unique formulation considerations for pets – from palatability and bioavailability to species-specific nutritional requirements – and create products that genuinely improve their quality of life.

Whatever your target audience, I bring evidence-based formulation expertise that creates products people (and pets!) can trust.

Well-connected with the UK’s Leading Manufacturers

Navigating manufacturer relationships can be one of the most challenging aspects of product development. After 25+ years in the industry, I’ve built strong relationships with some of the best factories and manufacturers across the UK.

What This Means for You:

• Quality Partnerships – I work exclusively with manufacturers who maintain the highest quality standards – GMP certified, rigorously tested, and committed to excellence.
• Strategic Matching – Not every manufacturer is right for every product. I help you find partners whose capabilities, minimum order quantities, and expertise align with your specific needs and business stage.
• Smoother Negotiations – My industry relationships and technical knowledge help facilitate clearer communication, realistic timelines, and better outcomes throughout the manufacturing process.
• Technical Liaison – I can act as a bridge between your vision and manufacturing realities, ensuring your formulation is optimised for production while maintaining its integrity and effectiveness.

You benefit from my years of industry connections without having to build those relationships from scratch.

Your Journey from Concept to Market-Ready Product

Every product development journey is unique, but my structured approach ensures nothing is overlooked while maintaining the flexibility to adapt to your specific needs.

Step 1: Discovery & Strategy (Week 1-2)

We begin with an in-depth consultation to understand your vision, target audience, budget, timeline, and business goals.

What happens:

• Comprehensive needs assessment
• Market positioning discussion
• Regulatory requirements review
• Budget and timeline planning
• Manufacturing considerations

You receive: Clear project scope, realistic timeline, and strategic recommendations

Step 2: Formulation Development 

I develop your formulation based on scientific evidence, regulatory compliance, and commercial viability.

What happens:

• Research-backed ingredient selection
• Dosage optimisation for efficacy
• Delivery format recommendations (tablets, capsules, gummies, powders)
• Stability and compatibility considerations
• Cost-effective formulation refinement

You receive: Detailed formulation specification with scientific rationale

Step 3: Regulatory & Claims

Ensuring your product meets nutrition and health claims regulatory requirements and that your marketing claims are compliant and compelling.

What happens:

• Health claims assessment and recommendations
• Labelling  guidance

• Scientific substantiation for marketing
• On-pack messaging guidance
• Liasoning with regulatory partners to ensure label compliance

You receive: Regulatory-compliant formulation and approved claims strategy

Step 4: Manufacturing Partnership

Connecting you with the right manufacturing partner and ensuring a smooth production setup.

What happens:

• Manufacturer recommendations based on your needs
• Technical specification communication
• Quality assurance protocol development
• Testing and stability requirements
• Production timeline coordination

You receive: Manufacturer partnership and production-ready specifications

Step 5: Quality Assurance & Launch Support 

Ensuring your product meets quality standards and supporting your market launch.

What happens:

• Batch testing protocols
• Quality control recommendations
• Nutrition communications support
• Launch strategy consultation
• Ongoing technical support as needed

You receive: Market-ready product with quality assurance and launch confidence

Timeline Note: Timelines are indicative and flexible based on project complexity, regulatory requirements, and manufacturing schedules. Some projects move faster, others require more time for testing and refinement. I work at the pace your project needs.

Scientific Expertise Meets Commercial Reality

• PhD-Level Scientific Expertise – My PhD in Nutrition Science from the University of Reading provides the rigorous scientific foundation for every formulation decision I make.
• Proven Track Record – From Unilever to Mondelez, from Flora to YuMOVE – I’ve developed products that succeed in competitive markets because they’re formulated with both scientific integrity and consumer appeal.
• Comprehensive Knowledge – I understand the entire journey – not just formulation, but also regulatory compliance, manufacturing realities, quality assurance, and nutrition communications.
• Industry Connections – My relationships with UK manufacturers, regulatory bodies, and industry professionals smooth your path from concept to market.
• Practical Guidance – I translate complex science into practical solutions, helping you make informed decisions at every stage without getting lost in technical jargon.
• Passion for Excellence – Supplements are my passion. I bring genuine enthusiasm to every project, alongside the rigorous expertise that creates products people trust.

Ready to Bring Your Supplement Vision to Life?

Whether you’re developing your first product or enhancing an established range, I’d love to hear about your project.

Book a discovery call to discuss your vision, explore how I can support you, and determine the best approach for your specific needs – No pressure, no obligation – just an honest conversation about creating products that genuinely deliver.

What Clients Say

“I worked with Liz for three years and was always impressed by her diligence and professionalism. She cared deeply about her work, took pride in it, and always sought to do things properly. Liz had a careful approach and brought attention to detail, particularly in ingredient sourcing and product development. She is both independent and collaborative, and I highly recommend working with her.”

 Anne Haigh, Vet and Scientist

“Liz applies her extensive nutrition and food science expertise, covering both the human and pet nutrition space, to come up with novel products that fit the design brief. Covering all aspects of the product development process from ingredient selection right through to product formulation and manufacture, Liz’s experience in also taking into account the regulatory hurdles at the same time means commercial teams can deliver products to market with confidence. During her time with us, she was required to work with multiple internal teams, including R&D, Operations, Regulatory and Commercial, which she did with enthusiasm, positivity and laughter!”

Dr John Howie DL, Co-founder, Lintbells.